Desktop & Mobile Website Design for a Competitive Legal Specialty
The Challenge: The employment attorneys at Advantage Law Group had a one-year old website that was performing poorly on local search. The client wanted to start blogging but did not like the generic Blogger site set up by their previous website vendor.
The Solution: After an in-depth consultation to better understand the firm’s overall marketing needs, I created a custom WordPress website that promoted their new blog. New blog posts are featured graphically on the homepage, and subscriptions are encouraged on key pages. Each of the four partners are blogging on employment law topics. I took photos of the interior and exterior of the client’s office space for use on various pages of the site. To improve the engagement level of the homepage I created a video presentation with custom narration. Additional assignments for this client included a mobile version of the website, as well as creation of paid search landing pages, enhancements to their paid search campaign, and keyword and analytics analysis.Go to Project