Adding A Consistent Look To An Established Email
The Challenge: Monthly product alerts delivered with humor by a working chef have made Paddy’s Market Watch one of Santa Monica Seafood’s primary customer publications, with an engaged customer list and long history as a printed flyer. After emailing versions of the flyers for years using legacy tools, the client needed a more flexible email marketing system.
The Solution: I created a simple email design including a masthead with a bold masculine font and wood-grain texture. A clean two-column layout was selected, and the template was created for easy updating. A second email template called Foodservice Update was created to support corporate communications. I helped the client select an email provider, set up the campaigns and lists, staff training, and provided analytics analysis and recommendations on improving email open rates.