Adding Warmth to an All-Blue Identity
The Challenge: The experienced accountants of San Diego CPA firm Friedman Brannen had a static website with solid content but an outdated design. Their logo and corporate identity featured a corporate dark blue color for all elements.
The Solution: Evolution Design created a custom themed WordPress website with brown and beige to complement the dark blue in the client’s logo. To add warmth and a friendly appearance, shades of brown and gold were used in buttons, text and imagery throughout the site. A customized how-to guide was created to help website managers understand and change their site.